I am forever on ASOS whether it's actually buying something or saving it into my favourites. I love it that much I am very close to the VIP level, i'd say that's an achievement. I saw a while ago that they released a makeup line and held off trying it as I never like sticking to the hypes. But I fell into the hype and just had to buy a few items.
Also, hallelujah! ASOS makeup is cruelty free! They also have vegan products and vegetarian products I shall list them all below. All information surrounding their cruelty free/vegan/vegetarian makeup is taken from their customer services and was correct at the time of writing this post.
"ASOS firmly believes that it isn’t acceptable for animals to suffer in the name of fashion or cosmetics. All the ingredients used in ASOS own-label beauty products are checked for safety and compliance with regulations. To ensure that they are safe, our products have been tested by cosmetic scientists using analytical laboratory tests and then are manufactured following international standards of best practice. Animal testing of cosmetic ingredients and finished products is banned in the EU. The ban was introduced in stages starting in 2009 for products and for certain tests on raw materials. It became a complete ban on all testing in 2013. Now, it’s illegal to test any cosmetic product or ingredient for use in cosmetics on animals in the EU. Some countries still require animal testing to be carried out for cosmetic products and it is ASOS policy never to sell our ASOS Make-Up products in countries that require animal testing"
Vegan Products - ASOS Satin Lipstick in Unbridled. ASOS Satin Lipstick in Owned. ASOS Satin Lipstick in Unarmed. ASOS Matte Liquid Lipstick (all shades). ASOS Lip Liner Pencil (all shades). ASOS Eyeshadow Palette in Strong. ASOS Liquid Pen Eye Liner. ASOS Liquid Eye Liner (all shades). ASOS Eye Liner Twist Up (all shades). ASOS Bronzer (all shades). ASOS Eyebrow Palette (all shades). ASOS Chubby Highlighter Stick in Flawed. ASOS Blusher in Unbothered. ASOS Contour Trio Palette (all shades). ASOS Translucent Finishing Pressed Powder. ASOS Glitter Pot (all shades).
Vegetarian Products - ASOS Mascara. ASOS Satin Lipstick in Unbridled. ASOS Satin Lipstick in Owned. ASOS Satin Lipstick in Unarmed. ASOS Matte Liquid Lipstick (all shades). ASOS Lip Liner Pencil (all shades)ASOS. Eyeshadow Palette in Strong. ASOS Liquid Pen Eye Liner. ASOS Liquid Eye Liner (all shades). ASOS Eye Liner Twist Up (all shades). ASOS Bronzer (all shades). ASOS Eyebrow Palette (all shades). ASOS Chubby Highlighter Stick in Flawed. ASOS Blusher in Unbothered. ASOS Contour Trio Palette (all shades). ASOS Translucent Finishing Pressed Powder. ASOS Glitter Pot (all shades).
The packaging it came in was very Mac -esque packaging because yes Mac did plastic packaging before KKW did. No hate to KKW of course, I'm still yet to cave and try her products. I love the baby pink type face within the standard ASOS logo. The concept of bubble wrap packaging is also an incredible idea because the product won't be broken by the time it arrives.
I was going to buy one of the eyeshadow palettes as I heard good things about them however I have so many eyeshadows right now I didn't want to add another to the collection just yet. However adding lipsticks to the collection, yes always yes. So I bought the black liquid liner as I do love wearing a wing and bought a liquid lip and lipstick.
Black Liquid Liner - In colour Decisive. This eyeliner is a felt tip brush rather than a brush tip, I often find felt tip brushes easier to use. The tip is perfect for both small winged liner and a more graphic look to your liner. It's also vegan friendly. For the price of the liner is pretty good and easy to use. It's not incredibly black however it builds up nicely.
Ingredients: Aqua (Water), Butylene Glycol, Acrylates Copolymer, Glycerin, Beheneth-30, Sodium Laureth-11 Carboxylate, Phenoxyethanol, Laureth-10, Sodium Laureth-12 Sulfate, Alcohol, Polysorbate 80, Sodium Dehydroacetate, Potassium Sorbate, Sodium Chloride, C11-15 Pareth-7, Caprylyl Glycol, CI 77266 (Black 2) (nano)
Liquid Lips - In colour Observant. This liquid lipstick is a smaller liquid lip with a smaller applicator which makes it easier to apply. It's incredibly pigmented and has a creamy feeling but dries down matte on the lips. It's a neutral beige colour which is also vegan friendly. For the price it's an incredibly good lipstick.
Ingredients: Isododecane, Mica, Dicalcium Phosphate, Lauroyl Lysine, Trimethylsiloxysilicate, Dextrin Palmitate, Silica Dimethyl Silylate, Cera Microcristallina (Microcrystalline Wax), Zinc Stearate, Octyldodecanol, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Styrene/Isoprene Copolymer, Cetyl Dimethicone, Dimethicone, Euphorbia Cerifera (Candelilla Wax) Cera, Silica, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Laureth-4, Tin Oxide, May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), Cl 15850 (Red 6), Cl 15850 (Red 7, Red 7 Lake), Cl 45410 (Red 28 Lake), CI 77491 (Iron Oxides), Cl 42090 (Blue 1 Lake)
Lipstick - In colour Steely. This lipstick dries down matte but takes slightly longer to set down. It's a beautiful pinky shade, I don't normally like pinky shades however I love this shade. It's really nice and creamy and smooth with a lot of pigment in the colour. For the price i'd say it slides right in with drugstore lipsticks.
Ingredients: Neopentyl Glycol Dicaprylate/Dicaprate, Trimethylolpropane Triisostearate, Dimethicone, Cera Microcristallina (Microcrystalline Wax), Polyethylene, Polybutene, Dimethicone Crosspolymer, Silica, Mica, Dicalcium Phosphate, Ethyl Vanillin, Phospholipids, Tocopherol, Zea Mays (Corn) Oil, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Orchis Mascula Flower Extract, Hyaluronic Acid, Saccharomyces Cerevisiae Extract, Sodium Chondroitin Sulfate, Tripeptide-29, BHT, Tocopheryl Acetate, May Contain (+/-): Cl 77891 (Titanium Dioxide), Cl 45410 (Red 28 Lake), Cl 77499 (Iron Oxides), Cl 15850 (Red 6), CI 15850 (Red 7 Lake), CI 77491 (Iron Oxides), Cl 19140 (Yellow 5 Lake), Cl 15985 (Yellow 6 Lake), Cl 77492 (Iron Oxides), Cl 42090 (Blue 1 Lake), Cl 75470 (Carmine)
From top to bottom, Lipstick in Steely. Liquid Lip in Observant. Liner in Decisive. The liner looks brown in these images however it is black in the flesh.
I can't wait to try more ASOS products, the ones i've tried so far are incredible. They hold incredible pigment and an amazing price point too. I hope you enjoyed.
Love, Ellie x
Shop the post :
Matte Lipstick in Steely.
Liquid Lipstick in Observant
Liquid Liner in Decisive.
ASOS Beauty Ingredient List.